Fashions highest paid supermodel Kate Moss has been unveiled as the new face of Dior Addict lipstick, starring in a super sexy new video for the campaign.
After the British beauty was spotted applying layers of glossy Dior lippy at the designers show way back in September, the rumour mill went into overdrive about a possible collaboration between the pair. Well, it seems Kate had signed a contract with the brand way before the gossip even started, filming part of the television ad campaign just days before Dior’s autumn catwalk extravaganza.
The ad was directed by Jonas Akerland, who is famous for his input in Lady Gaga’s nine and a half music video for her chart hit Telephone.
It involves Kate getting ready in a slick Parisian apartment suite, applying a popping shade of pink Addict lipstick, before catching a lift in a slick chauffeur driven car to the Dior catwalk show.
The star has a number of ad campaigns under her tiny belt, most famously as the face of British brand Rimmel makeup supporting ‘the London look’ for over 9 years. It appears the model will be chanting a new mantra after being chosen to front the dazzling new campaign by former Dior designer and close friend John Galliano. The video finishes with Kate delivering the punch line: ‘Dior Addict, be iconic’. So could this be the legendary model's most 'iconic' ad yet?
The lipstick is available now in all leading beauty retailers across the country.
0 comments:
Post a Comment